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Tips for Recording Great Content

Watch the Tutorial: How to Record Your Interview


The Audio and Visual Parts Matter

  • Get comfortable! Go wherever you can be alone with your computer, laptop, tablet, iPad or smart phone.
  • Find a place where there is no or not much background noise.
  • Find a place where the lighting highlights your face, and center yourself in the middle of your screen.
  • Make eye contact with the camera on your device.
  • Relax and be natural.
  • Remember to smile.
  • Keep in mind you can always review and even re-record your video.

Responding to Questions, Other People's Content

  • Pick a topic that you are passionate about, and then figure out the point you want to make. If you can't find the topic you are looking for, create it! (See below: "Creating Questions".)
  • Just be yourself! Keep in mind you can write out and practice the points you want to make.
  • Use simple language as though you are talking with friends.
  • If your topic is complex, break it down into smaller, easy-to-understand pieces.
Be clear and direct.
  • Tell a personal story
  • Use statistics where possible
  • Unify your messages and conclude.

Try to end each answer with a strong message:
  • Call to action,
  • Make a personal commitment,
  • Present a shared-vision for the future,
  • Rephrase your message by asking a question.
  • Allow your emotion to shine through. 

Creating Questions

Ask yourself why this question is important to you, for example:
  • Inspire action,
  • Advocate on issues important to you,
  • Educate and inform through dialogue,
  • Interview a person or group of people,
  • Record testimonials,
  • Promote and invite people to an event,
  • Interact with others about a topic,
  • Survey the opinions of others.
Consider what kind of replies you are seeking and how you will use them.
  • Reinforce passion in others,
  • Convey a message to a group, organization or public,
  • Honor people, an organization, a project, an opportunity,
  • Capture others' personal stories,
  • Share something that's happening, what others are experiencing around what's happening,
  • Create a collective dialogue with the aim of creating momentum for change.


Communicate why you are doing this and how you will use use the information shared

(Keep in mind that if you are asking on behalf of an organization or project, the objective may be evident, but explanation around the questions can help you get the best answers.) Help respondents understand how important their participation is to you!
  • Ask each question briefly, and in the most specific way possible.
  • Avoid closed-ended or “yes or no” questions. Invite people to explain their views.
  • Make answering your question(s) important, timely and interesting.

If you are asking a series of questions, msGinko recommends planning your conversation:
  • Ask respondents to introduce themselves,
  • Create 5-6 questions around your topic,
  • Conclude by asking respondents for special messages
  • Record a brief "thank you" that your conversation will end on.

Practice recording your question(s). Consider testing your question on a few contacts before sending them to a wider audience.

Things not to do

  • Don't try to sell any thing. Only sell ideas.
  • Try not to ramble. Get to the point quickly.
  • Don't use jargon or acronyms (initials), especially if you are seeking cross-cultural understanding.
  • Don't give “yes or no” answers. Explain your point of view.

Enjoy the msGinko experience! And please submit your feedback and ideas to us through our Contact Us page.